Data deletion

Delete your Vèra data

Last updated: 6 October 2026

You can have your Vèra data deleted at any time. This page explains what exists, and how to ask.

What we hold, and where

• On your device only: your clothing photos as you took them (unless you allowed the app to send a piece's full photo because it could not cut it out), your full-body photo as it is saved on your phone, diary notes, and reminders. Deleting the app removes them. We never received your diary notes or reminders. Your full-body photo reaches us only if you start a try-on and agree to it: kept as a stored avatar if you chose that, and otherwise a one-time copy sent through our server to our image provider and deleted from our storage when that try-on finishes (within 30 minutes if it is never used).
• On our server: your style quiz answers, your closet's details (category, name, colours, wear counts), each piece's cut-out (and full photo, only if you allowed it), saved looks, plans, credits, anything you sent through the creators form, and, only if you chose it, your stored try-on avatar and — for founding members — the neutral base and layers made from it. They are stored under an anonymous device code, and under your Facebook identity if you signed in with Facebook.
• With others: analytics events (PostHog) grouped under the same device code, and install measurement data held by Meta.

Delete it yourself, in the app

Open Profile, scroll to the bottom and tap Delete account and data, then confirm. This erases, at once:

• everything listed above under "On our server": your quiz answers, your closet's details, each piece's cut-out or photo, saved looks, plans, credits, anything you sent through the creators form, your stored try-on avatar and anything made from it, your try-on and scene files, and your Facebook link if you made one;
• this phone's copy: the closet and its pictures, your full-body photo, kept try-on pictures and diary notes. Your daily-reminder choice is a setting of the phone, not of the account, and stays as you left it.

The app then starts over as if newly installed, under a new device code. It needs a connection: if our server can't be reached, or can't finish, nothing on your phone is removed and the app tells you to try again.

It does not remove analytics events already collected (see "With others" above). To have those deleted too, email us as described below before you delete your account: we find them by your device code, and the code is retired with the account.

How to ask us to delete it

1. Email Show email with the subject "Delete my Vèra data".
2. Tell us how to find your record. If you signed in with Facebook, the email on that Facebook account is enough. Otherwise we need your device code — the anonymous identifier the app generated on first launch, which is the only thing your closet is stored under. Send your email from the device if you can, and we will reply with how to retrieve it. A device type and an approximate install date are not enough to identify a record.
3. We reply to confirm, and we delete your server record, your pieces' cut-outs and photos, your stored avatar and anything made from it, and any try-on files, and ask our analytics processor to delete the events tied to your device code. We finish within 30 days.

Deleting a single piece in the app already deletes its cut-out or photo from our storage, and Profile, Delete account and data deletes everything at once (see the section above). The email steps are for when you can't use the app any more, or want your analytics events deleted too.

Deleting data is permanent. Your closet, plans and any unused credits can't be brought back afterwards.

If you signed in with Facebook

Also remove Vèra from your Facebook account: Facebook, Settings, Apps and Websites, select Vèra, Remove. Removing the app in Facebook does not by itself delete what we hold, so please also delete your account in the app or send us the email above.

If Facebook sent us the removal on your behalf, it gives you a confirmation code. Open this page with that code (Facebook links you straight to it) and we will show you where the request stands.

When we finish, we confirm by email.

Meta install measurement

Separately from sign-in, the app includes Meta's SDK so we can tell whether an install came from a Facebook or Instagram ad. That is install and app-open measurement only — no closet, no photos, nothing you type. It is held by Meta under its own policy; to have it removed, use the controls in your Facebook account's Settings, Your activity off Meta technologies.

Questions

Show email

Vèra · Cannappy